General Engine Optimization (GEO)

GEO

Turn Every Search Into a Busines Opportunity

Traditional SEO focuses on ranking higher in Google. But today’s customers — and the AI systems guiding their choices — search across far more than a single platform.

General Engine Optimization (GEO) ensures your business is found, trusted, and verified everywhere your audience is searching.

We optimize your presence across the growing ecosystem of AI search, voice assistants, business directories, review platforms, and social networks — positioning
your brand as the most reliable source for what you do and where you do it.

What GEO Includes

We take a full-stack approach to discoverability — expanding beyond keywords into identity, credibility, and authority signals.

AI Search Visibility

Strengthen the data signals that allow your services and locations to be identified by:

• ChatGPT and other AI assistants
• Google’s SGE (AI-powered search results)
• Bing Copilot
• Intelligent assistants like Siri, Alexa, and Google Assistant

Structured Business Data

Give every search engine accurate, verifiable data about your business.

• Knowledge graph optimization
• Schema markup and structured documentation
• Consistent NAP (Name, Address, Phone) across all major platforms
• Business database and citation management

Service + Location Authority

Build topical and geographic trust.

• Geo-specific landing pages
• Service deep-dives and content hubs
• Industry-relevant authority signals

Reputation Signals That Drive Conversions

Trust impacts visibility everywhere.

• Review and sentiment monitoring
• Social engagement optimization
• Brand verification and credibility enhancements

The GEO Advantage

Benefit

• Multi-platform optimization
• Verified identity everywhere
• Enhanced topical authority
• Local + service alignment
• Always-on optimization

What It Means for You

• More ways for customers and AI to find you
• Higher trust and engagement
• Greater visibility across search and AI experiences
• More qualified leads
• Compounding long-term gains

GEO is the New SEO

We don’t just optimize for search results — we optimize for how decisions are being made in 2025 and beyond.

If you want your brand to be:
Seen. Trusted. Recommended. Chosen.
You need General Engine Optimization.

When someone searches for your business using Chat GBT, Google Gemini, Bing Copilot, etc., they will see something like the following:

Ready to strengthen your authority everywhere people — and AI — are searching?

Schedule your free GEO Visibility Analysis and discover how to expand your presence across the engines that matter most.